Communicating with Our Members:
PostScript & Spotlight Newsletter Survey Results (oral presentation)
Jeannine Smart
Jeannine Smart presented the survey results for both the PostScript (active) and Spotlight (retired) newsletters. The survey was sent to 154,000 active and 54,000 retired members. Of the active members 1.73% responded, with 12.05% of the retired members responding.
PostScript: The survey was offered two ways, a postcard included in the newsletter, and online. The majority of those responding were always pleased with the written content – clarity and useful information, and the professional content – the look, graphics, and being easy to follow. More than half indicated they follow the links to lacera.com for more information. A majority of members would still like to receive the printed newsletter, four times a year.
Spotlight: Again, for both written and professional content, the majority responding were always satisfied. A greater majority of retirees prefer to receive the printed newsletter, also at least four times a year. However, almost half do follow the links to lacera.com. Many positive responses were received from retirees, not only regarding the newsletters, but also for the Call Center, Outreach, the Boards, and LACERA management.
Many suggestions were made by both groups, a frequent one being to use a less expensive paper. We have asked our print vendors to provide us with a lower cost paper, and will report that in the newsletters. We are also implementing some of the other suggestions, which will be reported back to members in upcoming newsletters.